The mission of the Electronics Representatives Association is to support its' members in optimizing the professional outsourced field sales function in the global electronics industry by providing programs and activities that educate, inform and advocate for manufacturers’ representatives and the manufacturers they represent.
From ERA’s Chicago headquarters flow the programs, publications and member benefits that respond to reps' multifaceted needs. A dedicated volunteer cadre of peers and colleagues guides and oversees the operation of an outstanding professional staff, to respond to reps' multiple roles entrepreneurs, salespeople and employers while enhancing reps' well-being and that of the representative function.
ERA’s assertive leadership role in promoting and protecting the function has led to the identification of manufacturers’ representatives as equal partners in the marketing process. ERA listens and responds to members and to the external forces that impact the success of rep firms.